Media coverage has increased community awareness of our church in a way that religion-page announcements never accomplished. It's a great way to reach out. But to have your story reported, you need to understand how a newsroom works.
1. Get your event noticed. With both tv and newspapers, the first person who decides what gets covered is the assignment editor. Then ...
We live in a world of buzz. Perhaps you've seen the Yahoo! Buzz Index—a daily log of what people are searching for on the Internet, or maybe you've participated in an online forum because you bought a new digital camera and wanted to find out more about it. Buzz is what happens when you blog about your recent experience at a Honda dealership. Buzz is what happens when the message ...
(This article was excerpted from the BuildingChurchLeaders.com Training Theme Reaching Our Community)
"Growing numbers of Americans say they are spiritual but not religious," says Robert Wuthnow in After Heaven, his assessment of American spiritual development since 1950. It is a spirituality without truth or authority but filled with belief in the supernatural. It is a trend born of the modern fears ...
It's been a buzzword for two decades. Everybody talks about it. Most business people think it's important. But what, exactly, is networking?
"Networking" is the practice of building relationships for mutual gain. As a marketing guy, I do this daily—even hourly. It's my job to do lunch, to work rooms, to make valuable contacts and then to use those contacts to close deals.
Twenty-first century church planters may want to imitate the pastor who launched his outreach with an electronic strategy that included a blog, Twitter and Facebook. He was so avid sending Facebook messages to prospective attendees that the network expelled him until he persuaded them that he wasn't selling anything.
Veteran church planter Ed Stetzer shared that story during the opening session of ...
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